What Makes a Successful Gold Coast Gala Event?
A gala event can provide an excellent opportunity for brands or not for profits to raise funds, support a cause, or impress clients. Such events are usually high-class occasions and give guests an excuse to dress up and enjoy a night of dining, drinking and entertainment. It’s this prestigious atmosphere that make gala events a popular means to draw in investors with deep pockets.
To ensure your event is a success, however, there are a few important considerations you need to make before you begin organising.
Setting a realistic goal
Setting a goal for what you hope to achieve will help you in turn plan the budget you’ll need to pull off your event. After all, you don’t want to overinvest in an extravagant night and walk away breaking even after all the donations are tallied. A realistic goal means balancing what you hope to achieve against the required investment to ensure your guests have a memorable time.
Make a tally of your total expected costs and compare this to your expected revenue streams on the night – whether this be ticket sales, sponsorships, auctions or a raffle. Aim for a profit margin of around 60% to ensure you’re extracting a justifiable return on all the hours you sink into bringing your gala to life.
Leaning on sponsors and volunteers
A cost-effective way to meet your donation goal is to rely on sponsors and volunteers. If you can find others who share your vision or support your cause, then you’re sure to find offers to help lessen your financial burden.
Whether this be a volunteer band, a sponsor to cover your function room hire on the Gold Coast, or a brand to supply the raffle prize in exchange for branding at your event – there are numerous mutually beneficial relationships you can arrange.
Having a hook to entice your guests
Your gala ‘hook’ needs to be compelling enough to encourage donors and investors to attend your gala and open up their wallets and purses. This could come in the form of securing a well-known speaker to present a mini TED talk for your guests. Other galas look to organise a roster of music, dancing, performances and other entertainment to keep guests enthralled from start to finish.
Finding the right function venue hire
The corner stone of your gala will ultimately be the event venue you decide on. This will determine the number of guests you can invite, the entertainment you can provide and, of course, the impression you give. A prestigious event needs a prestigious location, after all.
Look no further than the GCTC. Our event centre’s expansive lawn is ideal for starting off the night with entertainment and canapes outside. We can also facilitate a stunning light show to wow your guests before the night’s formal proceedings begin.
For any enquiries or to book your Gold Coast event venue hire, contact us today. Our team will be happy to assist.