Media Release
Thursday, 29 August, 2019
Sky Racing presents the Birkbecks Jewellers Pink Ribbon Cup Raceday

Sky Racing has partnered with Australia’s largest community fundraising event for Breast Cancer research
– the Birkbecks Jewellers Pink Ribbon Cup Raceday, one of the Gold Coast’s most successful social
highlights.

Tabcorp Executive General Manager Media and International, Darren Pearce, said Sky Racing is delighted
to back the Birkbecks Pink Ribbon Cup Raceday.

“We’re pleased to support a raceday that backs such an important cause. Any contribution we can make to
help fund breast cancer research and improve survival rates is an invaluable investment,’ Darren said.

“Sky Racing has been a partner and supporter of racing in Queensland for many years and our business is
closely linked to the community. We’re proud to put our name to Australia’s largest community event for the
National Breast Cancer Foundation. Those who can’t be at the track can catch all the action on Sky Racing
on the day.”

According to the event founder, Robyn Cameron, there is a simple formula – fundraising for breast cancer
research saves lives.

On Saturday, September 21, that formula will equate to one of the Gold Coast’s most popular social
events, the 12th annual Sky Racing presents the Birkbecks Jewellers Pink Ribbon Cup Raceday at the
Gold Coast Turf Club.

As fundraisers go this event ticks a lot of boxes.

It’s Australia’s largest community fundraising event for the National Breast Cancer Foundation (NBCF).

It will attract more than 800 people.

It will aim to eclipse last year’s figure of $116,000 with this year’s target $120,000.

On that day it will be the Gold Coast epicentre for fashion, food (and drinks) and fun.

But for two-time breast cancer survivor Robyn it means just one thing – more money for the NBCF to fund
research.

“When it comes to beating breast cancer, research is the answer,” says the Griffith University Business
School senior lecturer.

“One of our raceday volunteers was diagnosed with breast cancer a few years ago,” explains Robyn.

“I went to visit her in hospital – a young lady in her 30s with a little boy. She said to me: ‘I now understand
why you raise funds. My doctor told me that if I had been diagnosed with this type of cancer 10 years ago
the prognosis would not have been good. He said it is because of vital research we now know how to treat
my cancer’.

“The statistics show this. Since 1994 the five-year survival rate for breast cancer has increased from 76%
to 91%.”

Over 11 years the Pink Ribbon Cup Raceday has raised $538,337 – every dollar crucial in the race to
perfect that life-saving formula.

Robyn started organising the day in the aftermath of two battles with breast cancer, firstly when she was 38
and again when she was 46.
The day has grown into one of the major social events on the Gold Coast calendar.

“The community support is amazing. We have so many people returning every year,” she says. “We also
now have attracted assistance from the corporate world with Sky Racing and Birkbecks Jewellers playing
key roles in this year’s event.”

Also coming on board as a supporter in 2019 is Gold Coast-based thoroughbred syndication company 2K
Thoroughbreds, who have more than a racing link to the day.

Part-owner of 2K Thoroughbreds Elise Cincotta explains that her grandmother, Yvonne Lowry, was given
the ‘all clear’ in 2011 after being diagnosed with breast cancer in 2001 and under-going a mastectomy.
“Both Nanna and I will be there on the Pink Ribbon Cup Day,” said Elise. “We are really looking forward to
it. The fact that the day involves both horse racing and fundraising for breast cancer research is the perfect
match for me.

“Nanna has also become involved in thoroughbred racing recently and she absolutely loves it. It has
opened up a whole new passion in her life.”

Yvonne is part of an all-women’s owners’ group of boom Magic Millions youngster Champagne Jet. The filly
is a 2K Thoroughbreds syndication. It was purchased for $22,000 and has so far earned its 19 owners
about $160,000 and taken them on an amazing ride, which included being a starter in this year’s $2million
Magic Millions 2YO Classic.

“Nan has found a passion for horse racing. She has met some amazing people and has a whole new lease
on life,” said Elise.

“That’s what 2K Thoroughbreds is all about. It is not just a case of syndicating horses, our mission is to
build long-term partnerships with people in the joy of racing.”

Tickets are now available for the Sky Racing presents the Birkbecks Jewellers Pink Ribbon Cup Raceday
at https://pinkribboncupraceday.org.

After 12 years of organising the Pink Ribbon Cup Raceday Robyn Cameron says she isn’t looking for the
finish post. “It is a huge amount of work, but we raise so much money because of the community support and that’s
what keeps driving me on,” she says.

“This money saves lives. I have a daughter and a grand-daughter … all the more reason to keep me
motivated.”

For more information on the Sky Racing presents the Birkbecks Jewellers Pink Ribbon Cup Raceday go to
https://pinkribboncupraceday.org.

ENDS

2019-08-29T14:08:59+10:00August 29th, 2019|News|